Tradeshow Weekly 200

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U.S. Commercial Service

Exhibitor Marketing Guide

It's YOUR Show . . . make the most of it!

Thank you for the commitment that your company has made to the industry and to the 2009 IPC APEX EXPO™. Our goal is to help you be as successful as possible.

The more marketing efforts you can do BEFORE the show, the greater the likelihood of your company’s exhibition success. The Exhibitor Marketing Guide details the marketing and promotional opportunities available exclusively to 2009 exhibitors. Get the edge over your competition by planning your marketing strategies now. Most of the exclusive resources in the Exhibitor Marketing Guide are FREE - and all are excellent - so there’s no reason to delay.

It’s so easy to order! All forms are available online!

Get started on your promotion plans TODAY! Here’s just a sampling of the resources available to help drive quality traffic to your booth.

The NEW IPC APEX EXPO Online Exhibit Hall—Beyond the Show Floor

IPC has launched a NEW EXCITING online exhibit hall, sure to benefit every exhibitor at the event. Extend your presence at the event, beyond the show floor through your Web profile by including photos, press releases, new products, links to audio and video promotion—and more!

FREE VIP Invitations

Ensure your best prospects and customers attend the event by sending them a FREE VIP customer invitation!

Sponsorships and Advertising

Reinforce your company’s image as a leader in your industry, by becoming a sponsor and by advertising in the Show Directory. Don’t miss out on the budget friendly opportunities to extend your brand presence.

But don’t stop there—we have lots of other great ideas that won’t take a lot of time or money for you to implement. Act NOW to increase the quality of your booth traffic at the show.

If you have any questions regarding any of the ideas in the Marketing Guide or about the event in general, please contact any of the IPC Show Team members. We are dedicated to helping you make the 2009 IPC APEX EXPO a success for your company.

See you in Las Vegas!

The Online Exhibitor Service Manual (available December 2008) covers everything you need to plan your exhibition experience, including information on badges, booth design, shipping, set-up and tear-down. In consideration of the environment the manual is only available online.