January Edition

In this issue:

Important Dates:

January 23, 2008
February 6, 2008
February 12, 2008
February 15, 2008

See the Deadlines section of the Web site for additional dates.

Exhibitor Service Manual

The Exhibitor Service Manual will be available later this month. All exhibitors will receive a CD of the manual as soon as it is available.  The manual will also be available online at www.GoIPCShows.org/manual later this month.

In the meantime, you can check your targeted move-in date and time by downloading the color-coded map (.pdf).  Additional information will be available in the manual regarding targeted move-in, utilities, booth furnishings, and all other logistical information for your booth at the event. 

If you have any questions, please contact Sarah Martino (+1 847-597-2831).

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Marketing Guide

You should have received your Exhibitor Marketing Guide in early December.  The Marketing Guide details the marketing and promotional opportunities available exclusively to 2008 exhibitors, as well as valuable information and tips designed to increase the quality of traffic to your booth.  Be sure to take a look at all that is inside, and take advantage of all of the opportunities available to you!  If you have any questions regarding any of the promotional opportunities in the Marketing Guide, please contact any of the IPC Show Team.

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VIP Passes

Imprint Deadline:  February 15, 2008

This effective marketing resource is available to you FREE! Your prospects and customers can visit the exhibitor floor at no charge simply by completing the registration form on the pass and submitting it to IPC.

You can have your company name and booth number imprinted on each pass at no charge so your customers will have advance knowledge of where you will be located at the event.

Distributing VIP passes

  • Use a customized version of the sample cover letter and send to customers and prospects.
  • Include a printed announcement of what you will be displaying at the show.
  • Deliver VIP passes in person. It is a perfect excuse to visit customers you haven’t been able to see in a while.
  • Send VIP passes to your distributors, regional offices and sales people for further distribution.
  • Offer VIP passes during phone conversations.
  • Insert them into mailings, invoices and business correspondence.
  • Include a handy conference brochure in your mailings, as well.

  • Not only are there hard copy passes, but you can download your own electronic copies of the VIP pass in multiple formats:

Order VIP passes online

To place your order for imprinted or generic VIP passes:

  • Go to www.GoIPCShows.org/viporder
  • Enter your Company ID
  • Personalize your passes with your company name and additional message (you can imprint up to 40 characters including spaces)
  • Enter your quantity requested
  • Verify your shipping address
  • Include your shipping account number if you prefer to ship other than UPS ground (domestic) or FedEx international.

You can order additional imprinted passes at any time until February 15, 2008. The VIP ordering system will maintain your order history and UPS tracking number.

The first shipment of orders will be mailed on January 5, 2008. Subsequent shipments will be sent weekly.

After February 15, you can still order non-imprinted passes online.

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New Products and Services Listings

Deadline:  February 6, 2008

Is your company displaying a new product or announcing a new service at the show?  If so, promote them on the official show Web site - FREE! Your new product or service listing will appear alongside your online directory listing months before the show!

What is considered a "new" product or service?  Anything that will be announced for the first time at a trade show, or is less than six months old (by April 2008).

It's easy to submit your listing!

  1. Go to www.GoIPCShows.org/newproducts
  2. Log in using your Company ID
  3. Select the "New Products" link on the left to get started!

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FOUR WEEK WARNING —Show Directory Listing Deadline

Deadline:  February 6, 2008

As an exhibitor at the 2008 IPC Printed Circuits Expo, APEX and the Designers Summit, your company name and booth number will be listed in the printed and online exhibitor listings. Why stop there?


Take full advantage of the FREE resources you have to draw attendees to your booth. Follow the instructions below to develop your FREE exhibitor profile, used in the printed Show Directory and the online searchable database to catch the attention of potential buyers! Make sure you stand out among the competition, and upload your full color logo for FREE placement alongside your listing in the printed Show Directory!

To access your company’s directory information, submit your logo and new products listings:

  1. Go to www.GoIPCShows.org/directory
  2. Enter your Company ID.
  3. Select the “Login” button.
  4. You now have the option to update your FREE company profile, submit your company’s color logo, and submit your new products listings!
  5. Be sure to complete all the steps. Listings will not be submitted for approval unless the “finish” link on the final step is selected.
  6. Your entry will be sent to Show Management for approval and will be posted online within three business days.

The online exhibit hall lists your company’s description, Web site, and products/service, and will continue to be a marketing tool for your company from now through show time.

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Minimal Investment, Maximum Exposure!

Looking to solidify your company’s brand awareness? 

Advertising

Deadline:  February 12, 2008

Enhance your presence by advertising in the 2008 official Show Directory.  This is the industry’s leading reference guide and is used throughout the entire year.  Full-page ads are only $1,900 for IPC members and $2,400 for nonmembers.  Advertising is restricted to contracted exhibitors and limited to a maximum of three pages per exhibitor.  Download the insertion order today!

Sponsorships

Deadline:  January 23, 2008

There are only a few weeks left to become a sponsor at the 2008 event.  The golf tournament sponsorship application is due March 3, 2008 and the sponsorship application for the other items is due January 23, 2008.  These opportunities present a great way to promote your company to the most comprehensive printed circuit board and electronic assembly audiences in North America. 

Sponsorships are fulfilled on a first-come, first-served basis, so act now!  Download the Sponsorship Information Packet (.pdf) today!

CCA/IPC Golf Tournament
Options available from
$250—$1,000

The IPC California Circuits Association has been sponsoring the annual golf event for more than 10 years. In 2008 we are holding the golf event at the beautiful Las Vegas Paiute Golf Resort on Sunday, March 30. We will be playing the 7,146 yard Snow Mountain, an original Pete Dye designed course with lots of water and a stunning view of the surrounding mountains and desert. This is the only IPC-sponsored personal networking event where you can network directly with your customers in a relaxed, fun-filled day before the show. We expect a significant number of golfers and many international visitors — truly making this the event to attend.  Affordable sponsorship options are available.  Due March 3, 2008.

Conference Wireless Internet Access
(Four opportunities available)
$5,000
 

By sponsoring the popular Wi-Fi service in the conference area, your company will enjoy recognition throughout the year through various marketing initiatives, including numerous Web and printed promotions as well as signage at the event.  Cost for this exciting sponsorship opportunity is only $5,000.  Due January 23, 2008.

Conference Proceedings CD Case
$9,000

The IPC Printed Circuits Expo, APEX and the Designers Summit technical conference is one of the most outstanding in the electronics industry. All who attend the technical conference receive a copy of the proceedings for the event, stored in a sponsored CD case that will undoubtedly be used for years to come! Sponsor enjoys exclusive recognition with a one-color (white) logo imprinted on the CD case along with the event logo.  Due January 23, 2008.

Pens
$7,000

Picture this — your company name or logo exclusively imprinted on eye-catching, stylish pens placed in all conference bags, and available at registration and several other locations throughout the event.  These fantastic promotional items will be used by attendees at the event, as well as when they are back at the office — providing ongoing maximum marketing impact of your brand.  Due January 23, 2008.

Notepads
$6,000

Attendees will take note of your company’s presence at the event with this exclusive sponsorship. Sponsorship includes your one-color (black) company logo on each (5” x 7”) 50 page notepad. The notepads will be placed in all conference bags, and will be available at registration and several other locations throughout the event.  Due January 23, 2008.

All sponsorships are exclusive (one exhibitor per sponsorship), unless otherwise indicated. Production cost is included in the cost of each sponsorship. See the general conditions on the back of the sponsorship application for more details.

For questions regarding any of the opportunities listed above, please contact Mary Mac Kinnon (+1 847-597-2886).

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NEW! Exhibitor Networking Functions and Meeting Requests

Hospitality Policy - Updated for 2008!

For 50 years, IPC has been consistent in its policy requesting that no one conduct or sponsor hospitality suites at IPC events. In order to facilitate networking, IPC has designated Wednesday, April 2, 2008 after 6:00 pm as a time when exhibitor networking functions may be held. To be considered a networking function, the event must be by “invitation only” and may not take place in a hotel suite or meeting room. Any other function that is not part of the “official program” is prohibited. The prohibited functions may include but are not limited to: banquets, breakfasts, luncheons, parties, hospitality suites, meetings, seminars, technical programs, sporting events, social functions or any other program during the event, from the first meeting to the close of the event. Meetings and networking functions must receive prior authorization from IPC Show Management.  See the Networking Functions and Meeting Requests packet for complete details.

What is allowed?

Providing a place where only employees may eat lunch and/or unwind at the end of the day

  • Staff meetings (training or informational)
  • Sales representative meetings (training or informational)
  • Meetings with your company’s distributors or manufacturer’s representatives
  • Treating a few customers, 10 people maximum (including staff) to lunch or dinner at a public restaurant — not in a hotel meeting room
  • Holding one-on-one customer meetings
  • NEW! Authorized exhibitor networking functions on Wednesday, April 2, 2008 after 6:00 pm (see page 29 of the Marketing Guide for details)

Authorization for your meeting or function must be obtained by completing either the Meeting Authorization Form or the Networking Function Permit Request Form. You will be notified that your request has been received. Please allow five business days for your request to be processed and an authorization

e-mail to be sent. Occasionally, more information is needed in order to process the authorization, which may cause a delay.

Authorization is required in order to finalize any meeting room or networking function. IPC official hotels are obligated, under the IPC contract, to notify IPC of any requests for function space at their property during the IPC Printed Circuits Expo, APEX and the Designers Summit. They will require an authorization letter from IPC Show Management in accordance with the IPC Hospitality Policy. Once you have received an authorization, all further correspondence regarding your meeting space and meeting requirements must be communicated directly with the hotel. You are responsible for booking your own meeting room.

If you have questions regarding meeting room authorizations, please contact Angela Cassata (+1 847-597-2824).

If you have questions regarding the NEW exhibitor networking function authorizations, please contact Sarah Martino (+1 847-597-2831).

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Innovative Technology Center

Deadline:  February 6, 2008

ITC—A prestigious opportunity to promote your new products and services.

Is your company introducing a new product or service that is innovative or an emerging technology? If so, submit an entry for your company’s product to be displayed in the Innovative Technology Center (ITC).

Participation is limited to contracted show exhibitors who are members of IPC. Products or services must represent new or emerging technology, with real, relevant value to the electronics manufacturing supply chain for printed circuit board design, fabrication, assembly and test.

Products or services must represent new ideas, and/or practices that achieve a brand-new functional capability separating it from its predecessors. They can also represent a creative and visionary collaboration of previously unrelated technologies.

Your submission will be assessed by a review board comprising industry experts.  Participation is limited to contracted exhibitors who are members of IPC.  Act now!  Applications and Questionnaires must be received by February 6, 2008.

If you have any questions regarding this opportunity, please contact Sarah Martino (+1 847-597-2831).

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Feeling overwhelmed?

If you have any questions regarding the any of the information in this newsletter, need more information about Las Vegas or just the Shows in general, please contact any of the IPC Show Team members. We are dedicated to helping you make the 2008 IPC Printed Circuits Expo, APEX and the Designers Summit a success for your company.

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