Exhibitor Marketing Guide

It's YOUR Show. . . . Make the most of it!

Thousands of the industry’s professionals from around the world will converge upon the Mandalay Bay Resort & Convention Center in Las Vegas to attend the 2008 IPC Printed Circuits Expo, APEX and the Designers Summit.  It’s our industry’s own event and one of the most powerful selling environments possible.  This is YOUR show—and our goal is to help you be as successful as possible. 

 

The Exhibitor Marketing Guide details the marketing and promotional opportunities available exclusively to 2008 exhibitors, as well as valuable information and tips designed to increase the quality of traffic to your booth. 

Looking for the "wow" factor?

  • Drive qualified, motivated buyers to your booth. Did you know that more than 54% of attendees travel over 1,000 miles to attend this event?  Talk about motivated!

  • Increase awareness and excitement about your products and services.  Nearly 70% of attendees come to see new products and services. 

  • Reinforce your company’s image as a leader in your industry.

Planning your participation in the 2008 IPC Shows and successfully executing your marketing plan will give you the edge over your competition and help you stand above the rest.  Knowing your audience is a vital step in creating your marketing campaign

The more work you can do BEFORE the show, the greater the likelihood of your company’s exhibition success.  Most of the exclusive resources in this guide are FREE - and all are excellent - so there’s no reason to delay.  Use your time wisely and start promoting your participation TODAY! 

Be sure to visit the Current Exhibitors portion of the Web site, where you will find additional information you will need, including all the monthly Exhibitor Newsletters as well as a comprehensive Deadline Checklist section.

If you have any questions regarding any of the ideas in the Marketing Guide, need more information about Las Vegas or just the Shows in general, please contact any of the IPC Show Team members.  We are dedicated to helping you make the 2008 IPC Printed Circuits Expo, APEX and the Designers Summit a success for your company. 

 

Sincerely,

Your IPC Show Team

 

The Exhibitor Service Manual is also available now - many deadlines are approaching!  The manual covers everything you need to plan the perfect exhibition experience, including information on badges, booth design, shipping, set-up and tear-down.  In consideration of the environment, the manual will only be available on CD and online. 

Please note, most files below are .pdf files. If you do not have Adobe Reader installed on your system, click the icon below.

General Information

Setting Your Objectives

Promotional Opportunities

Maximize Your Marketing

Registration Lists

Media Relations

Awards

Networking Functions and Meeting Rooms